You have no channel of your own
Portals and social media bring you visitors, but the audience and the client relationship stay theirs. You’re building someone else’s brand, and the moment you stop paying, you vanish.
A website that looks like your reputation and never lets a single lead slip away.
Your own website in your brand: a listings catalog, lead-capture tools and an overview of everything in one place. We build it to work for you and bring in both new mandates and leads.
Summer window
Real estate is quiet right now — and that’s the opportunity.
We’ll launch your site by autumn, and once the market picks up, you’re the one catching leads, not the competition.
Your work speaks.
Your website shouldn’t stay silent.
You have reviews, referrals and closed deals.
Yet three things still cost you leads:
You enter listings several times over
What you advertise lives on the portals, not on your site. It stays empty or out of date, because you have to retype every listing into it by hand.
Leads get lost between tools
Email, phone, portal, notebook or an app. One forgotten contact is a commission someone else booked.
You never see the leads that slip away. Each one is worth hundreds of thousands of crowns.
That’s exactly why they’re so easy to overlook.
we give you tools
that work for you
Filterable listings catalog
A better chance the visitor finds what they’re after and gets in touch.
Detailed property pages
Photos, video and a walkthrough via Matterport or a YouTube video.
Mortgage calculator on the listing
A prospect works out the repayment and leaves their contact.
Viewing booking, price watch, market overview
Concrete reasons to get in touch.
“I want to sell” and “I want to buy” guides
They capture even the people who are still just weighing it up.
Everything in one place
Leads land in a single overview and nothing gets lost.
The set of tools varies by plan, see the pricing below.
pick a look, the rest is on us
Plenty of ready-made looks, and we tailor each one to your brand. View them live and click through as if it were your own site.
for a fraction of one commission, a website that brings in leads.
A one-off price. The site is yours and runs on your own infrastructure.
Start
an online presence
The basics that work and look trustworthy.
9 900 Kč
11 979 Kč incl. VAT
- Responsive website
- Choice of templates
- Filterable catalog
- CMS for managing content
- Contact form
- GDPR document
- Basic SEO
- Website manual
- Delivery in 2–3 weeks
Pro
the site collects leads
When you have a CRM and want better conversion.
23 900 Kč
28 919 Kč incl. VAT
- Everything in Start, plus:
- Detailed property pages
- “I want to sell” and “I want to buy” guides
- Mortgage calculator
- Lead modules (viewing, price watch, market overview)
- Blog + Google Analytics
- Video and Matterport
- Delivery in 2–3 weeks
Premium
a website as a sales system
When you want everything connected in one place.
from 41 900 Kč
from 50 699 Kč incl. VAT
- Everything in Pro, plus:
- Export to Sreality and iDNES
- Built-in CRM
- Optimization for AI search
- Newsletter
- Lead magnets
- Advanced custom modules
- Training + priority support
- Delivery in 2–3 weeks
Not sure which plan to pick?
Get in touch. We’ll show you a preview and recommend what makes sense for you. We can also fill the site with content as an add-on service if you don’t have the time.
Limited capacity
Summer is quiet in real estate, the ideal time to get ready for the autumn peak. We build every site properly, so we take on only a few clients a month.
a storefront
that you own
The audience is yours
On a portal you only rent visibility and the client stays theirs. Here the audience and the contact are yours, and the portals keep running alongside as a source of traffic.
Turns a visit into a lead
A pretty business card from a freelancer just sits there online. This is a real-estate website with a catalog and lead-capture tools, built to turn a visitor into a lead.
No extra software if you already run your own
Real-estate systems are subscriptions and the website is a side feature there. With us the website is the main thing, in your brand, and we’re happy to connect it to the software you already use.
You own your website
You pay once and the site is yours: domain, data and infrastructure. No lock-in, none of your data on someone else’s platform. Ownership and control stay with you.
frequently asked questions
I already have a site from an agency or a friend. Why another?
The question isn’t whether you have a website, but whether it brings you anything. Does it capture a lead while the visitor is on the page? Does it show your current listings without manual retyping? Does it collect contacts in one place? If not, you have a business card. We build a website that does all of this, and it’s yours.
Aren’t Sreality and social media enough for me?
On Sreality you only rent visibility and you can’t keep the client relationship there. Stop paying and you disappear. Social media catches random passers-by, not the person who’s looking for an agent right now. Your website works alongside both and collects leads under your own name.
Who owns the website and what are the running costs?
The website is yours, including the domain and infrastructure. No lock-in. You run the hosting and domain your own way, so you’re not dependent on us even after delivery. You pay for the site once.
I don’t have real-estate software. How do listings get onto the site?
You enter them once with us and that’s it. And if you do have software, we connect the site to it. It mirrors what you already advertise, with no double entry.
How much work is it for me?
Minimal. You pick a look, supply the basic materials, and we do the rest. If you don’t even have time for the content, we’ll fill the site for you as an add-on service. You see a preview before you confirm anything, and it’s done in 2–3 weeks.
Why you and not a cheaper freelancer or a template for a few hundred?
A freelancer makes you a pretty business card. We build a real-estate system you can run your business with: a catalog, a calculator, lead capture and management, and portal connections, in your brand and fast. And you’ll see it before you pay.
How long until the site is done?
Within 2–3 weeks of receiving your materials.
What if I don’t like the result?
You get to try out how the site will look and work, live. You’re not buying a pig in a poke.
Who’s behind Badpiece Reality?
Badpiece Reality is a project developed by Badpiece s.r.o., a team that builds websites and digital products. Take a look at our work at badpiece.com. We provide a wide range of services across IT, digitalization and AI.